The Museum of South Texas History began the Sunday Speaker Series of the New Year in January with a talk by Joseph Fox about Lone Star beer’s 1970s marketing campaign. Upcoming talks feature the evolution of women's fashion and Confederate and Union Tejanos. The Sunday Speaker Series features talks that span various aspects of Texas history and culture. The series is free with regular admission into the museum. The Museum of South Texas History was founded in 1967, and preserves and presents the borderland heritage of South Texas and Northeastern Mexico. It is located in Edinburg, Texas and is open from 1 p.m.-5 p.m. Sunday and 10 a.m.-5 p.m. Tuesday-Saturday.